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Welcome to the largest site on the Web devoted exclusively to marketing a small business. Whether you’re just starting out or have run your business for years, you'll find solid small-business marketing ideas and expert advice on ways to increase your success. Start by listening to this new podcast with great marketing advice from author and small-business expert, Kim T. Gordon. And read her latest Entrepreneur Magazine column for more marketing insight you can really use. |
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Learn ways to grow your small business, polish your sales and marketing skills, and achieve long-term success. NEW -- May 2008 Go For The Green – Essential tips for turning green marketing to gold Three Marketing Secret Weapons – The best low-cost, high ROI tactics you’ve never heard of. The Rules Behind Successful Ads – Create ads that work by following these essential do’s and don'ts. Test Your Customer IQ – Do you know the latest info on American consumers? You’ll find helpful tips and insights into the minds of your customers in this fun new quiz. Direct Mail Toolkit – Increase the ROI on your next mailing with these important tips Size Up the Competition – A simple, 4-step competitive analysis will help you rise above the pack Make Advertising Choices Simple – Answer 4 questions to pinpoint the right ad media for your business Entice Customers Online Using Off-line Advertising – Learn how to send qualified prospects to your website with an integrated marketing campaign Radio's New Wave – Broadcast your way to success using terrestrial and online radio Create Great Sales Tools – Follow these 3 steps to build a hard-working family of materials What Makes a Good Ad? Follow 4 rules for ads that motivate prospects The Fastest Route to Sales -- 4 Smart Ways to Reach Your Hottest Prospects Plan for Success – Use this guide to create your own easy-to-follow marketing plan. Create Powerful Website Content -- Six tips for creating a compelling, content-rich website. Big Ideas, Small Budget – Eight proven marketing tactics for budget-minded entrepreneurs. Market a New Product or Service -- Learn how to launch a promotional campaign to generate sales. Master Email Marketing – Learn the fundamentals and take these 4 steps to a successful email campaign. Warm Up to Cold Calls -- Seven ways to overcome fear and achieve your goals. Increase Sales through Referrals -- Learn how to motivate "influentials" and "influencers." Reward Your Customers -- Six tips for creating a successful customer loyalty program. Win Top-Quality Leads – Four vital marketing tactics for producing great leads. Write the Perfect Letter -- Follow this formula for letters that work. |
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Grow Your Business Without Spending a Fortune!
Here's your personal roadmap to smart, innovative marketing on a budget. Filled with ideas and small business success stories. covers the top 50 tactics that will take your business to the next level of success.
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Big Marketing Ideas for Small Budgets
"An essential guidebook for every small business owner."
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Small Business Tip Of The WeekMake navigating your company website simple by following the three-click rule:
It should take no more than three clicks away from your main
page to get to any product or service page on your site. If you have multiple
target audiences, you can create separate sections of your site for each. For
example, if you’re targeting consumers as well as dealers or resellers, you can
cleanly funnel traffic from each into separate sections of your site simply by
structuring the navigation accordingly. Read more in Maximum Marketing, Minimum Dollars > |