About Kim T. Gordon
Kim T. Gordon is one of the country's foremost experts on
the small business market. A multi-faceted author, marketing expert, media
spokesperson and speaker, her work has helped millions of small business owners
increase their success. (Listen
to a podcast.) In 1991 Gordon’s firm, National Marketing
Federation Inc., was among the first to pioneer coaching by telephone to
entrepreneurs nationwide, bringing the same high-level marketing consultation
that was once available only to big-business clients, to small and medium-size
businesses across the US. Through her Entrepreneur magazine columns and online
columns that appear on AOL and other major sites, Gordon offers solid
advice on growing a business to between three million and fifteen million readers monthly.
Gordon is a professional and polished interviewee who has appeared: On network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek to Business Week (see the interview).
A recognized broadcast spokesperson on small-business success, Gordon works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market. In 1994, Gordon completed a national press tour, which featured television and radio appearances and print interviews, as the national spokesperson for Canon. During 1995 and 1996, Gordon spoke at conferences across the U.S. as spokesperson for Office Depot Inc., and in 1998 made special appearances at Office Depot stores throughout the U.S. and Canada guiding business owners and entrepreneurs in effective strategies for marketing their businesses.
In 1998, Gordon made television and radio appearances as a national spokesperson for Sprint to announce Sprint Sense Home Office, and continued in that role in 1999 with additional media tours for Sprint, as well as successful national tours for Nortel Networks and Hewlett Packard. She returned as spokesperson for Sprint for Small Business Week 2000.
For Small Business Week 2002, Gordon was a spokesperson for eBay, completing a successful radio tour promoting eBay's business and industrial products. Throughout 2002, she partnered with Oxygen, the television network for women, as a spokesperson and consultant, playing a major role in the network's annual Build Your Own Business Contest.
In 2003 and 2004, she was a national spokesperson for Visa, introducing its newest Visa Extra Rewards programs for businesses through media tours on radio and television as well in articles for publication. Also beginning in 2003 and continuing through 2005, Gordon served as a radio, print and online spokesperson, and wrote bylined articles for national magazines, on behalf of major Web host, Interland. Beginning in late 2006 and continuing through 2007, she currently provided consultation to the United States Postal Service and was Editor at Large of its branded small-business magazine, Impact, and its online e-zine, Virtual Impact.
Gordon is the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (April 2006, Kaplan Publishing). Providing step-by-step guidance in the newest tactics, as well as unique twists on tried-and-true marketing methods, this book presents more than thirty small business success stories that illustrate how to create a winning marketing mix regardless of budget.
In 2005, Gordon released an e-book available exclusively on Entrepreneur.com, Big Marketing Ideas for Small Budgets: A Step-by-step Guide to Growing Your Business. This handy how-to e-book contains 21 chapters, and is divided into four important subject areas – marketing strategies, tools and tactics, sales and promotion, and planning for success.
Her second book, Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know (2000, Perigee/Putnam), contains the straightforward truths about successfully marketing a home business, combined with expert, step-by-step information to help readers increase their incomes and create the lifestyles they’ve always wanted. Gordon's first book, Growing Your Home-based Business (Prentice Hall/Simon & Schuster), brought her sales and marketing communications know-how to this expanding market, offering home-based businesses the same proven strategies and tactics used by some of America's largest corporations.
Her popular online columns appear regularly on AOL Small Business, MSNBC, Yahoo Small Business, and other major websites. For the past decade, Gordon has been a columnist for Entrepreneur Media. Gordon's monthly column began in Entrepreneur's Business Start-Ups magazine in August 1997 and continued until May 2000 when she began as marketing columnist for Entrepreneur magazine. Her popular Tactics column appears there monthly. She was the author of the SOHO S.O.S. column on the Web at Entrepreneur magazine’s HomeOfficeMag.com for several years, and in April 2000, she began a featured column on Entrepreneur.com, the largest small business site on the Web, where her columns continue to appear monthly. Her articles and special features have appeared in Home Office Computing, MAC Home Journal, and Independent Business magazines. For more than two years, Gordon was one of just ten national experts selected by TIME Inc. to be a member of the "Board of Directors" for its interactive on-line magazine, TIME Vista Boardroom, where she answered questions from small-business owners worldwide.
An experienced manager and executive, Gordon is president of National Marketing Federation, Inc. Prior to founding NMF, Gordon held senior-level corporate positions, as vice president of marketing and executive committee member of a $2.5 billion real estate company, and vice president of development for a $300 million marketing communications company. Gordon is a past recipient of Sales and Marketing International's Distinguished Sales Award presented by the late Dr. Norman Vincent Peale, and served for three years on the Board of Trustees of a treatment hospital for disabled children and adults. In March 2007, she founded and chaired the highly successful Woman's Hope Concert to benefit a shelter for women and their children left homeless due to personal challenges and domestic abuse.