An Essential Book for
Every Home Business Owner
Bringing Home the Business: The 30 Truths Every
Home Business Owner Must Know. Published by Perigee (225 pages,
$13.95), in March
2000. This comprehensive book is from small- and home-based business author Kim T.
Gordon.
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"By reading just one ‘truth’ per day, in thirty days you’ll master a complete course on home business success."
Did you know that one-third of all Americans do some or all of their work from home, and at least 24 million own their own home-based businesses? Whether you’re planning to start a home-based business or have run one for years, the single most important element you need is customers or clients. And that's what Bringing Home the Business is about – winning and keeping customers – plus important guidance on living and working successfully under the same roof.
Each chapter presents one of thirty "truths" -- vital concepts that, once learned, will have a dramatic impact on your bottom line. These straightforward truths about successfully marketing your home business are combined with expert, step-by-step information to increase your income and create the lifestyle you’ve always wanted. There’s a checklist of steps at the end of each chapter that summarize the information so you can immediately put it to work.
Bringing Home the Business is filled with stories of successful home business owners in a fascinating range of fields nationwide. And it’s up to date on new tools and software, plus Internet marketing strategies -- from electronic newsletters to associate programs for building income on your Web site.
Read a truth per day, and just one month from now you’ll know how to:
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Position your business and create a high-quality image.
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Select a unique niche market.
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Focus your efforts on your most qualified prospects.
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Develop prospect lists, build leads, and write terrific sales letters.
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Find time-saving tools and software to streamline your work.
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Choose the right strategies and budget for your marketing program.
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Create sales and marketing tools that motivate prospects.
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Uncover objections and close more sales.
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Safely buy advertising and select direct mail lists.
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Adopt PR tactics that get you noticed.
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Polish your public speaking skills.
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Set up a program to win referrals.
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Use the Internet to market your business nationally and internationally.
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Adopt strategies that increase customer satisfaction.
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Positively involve family in your business.
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Establish strong personal boundaries and work habits.
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Use strategic partnerships to build your business.
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Combat isolation and work effectively in (and out) of your home office.
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Live and work successfully under the same roof.
Bringing Home the Business is the first book written exclusively for those who want to run a successful home-based business that’s designed to separate the fact from fiction, debunk all the misconceptions that can lead to business failure, and provide the truths to save you from them.
Are you ready to increase your business success? Do you want to be in control of your own life and work? Then read on.
Buy this book at Amazon.com