Kim T. Gordon, leading expert in small business success


Bringing Home the Business

The 30 Truths Every
Home Business Owner
Must Know

By Kim T. Gordon

Buy it now on
for $13.95

Each chapter presents one of thirty "truths" -- vital concepts that, once learned, will have a dramatic impact on your bottom line. And Bringing Home the Business is filled with stories of successful home business owners in a fascinating range of fields nationwide. Read a truth per day, and just one month from now you'll know how to:

  • Position your business and create a high-quality image.
  • Select a unique niche market.
  • Develop prospect lists, build leads, and write terrific sales letters.
  • Choose the right strategies and budget for your marketing program.
  • Create sales and marketing tools that motivate prospects.
  • Uncover objections and close more sales.
  • Safely buy advertising and select direct mail lists.
  • Adopt PR tactics that get you noticed.
  • Polish your public speaking skills.
  • Win referrals and use strategic partnerships.
  • Use the Internet to market your business.
  • Increase customer satisfaction.
  • Positively involve family in your business.
  • Live and work successfully under the same roof.




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