Corporate Client Services
Does your company or corporate division market products or services to the SOHO (small office/home office) market? Industry leaders including Sprint, Visa, Nortel Networks, Office Depot, Hewlett Packard, eBay and Canon, have relied on National Marketing Federation Inc. to communicate in-depth marketing messages to small business owners, home business owners, and the audience segments that make up the work-at-home market.
NMF's president, Kim T. Gordon, is one of the country's foremost experts on small business success. Her books, magazine and Web columns, media tours, and appearances nationwide reach millions every month, making her an ideal spokesperson. Using a range of tactics, beginning with message development, through television and radio tours and endorsements, and custom seminars, Kim will provide a strong link in the chain between you and your target audience.
Satellite Media Tours and Endorsements
"The number of radio airings was pretty phenomenal, ranking up there with our larger announcements with 3500 hits on stations across the country. This was due in large part to your fine presentation/spokesperson skills... The TV tour also performed well, with 42 airings on roughly 30 total stations. I think you'll see from the enclosed tapes what a great job you did in getting in our product messaging and sticking to the plan of seamlessly weaving in our messages unobtrusively as part of the story. In some really notable cases you did an excellent job of leading the interviewers back to the subjects you wanted to discuss when they strayed."
Results: 18.4 million impressions via radio and television for Sprint Sense Home Office.
Steve Lunceford, Sprint
Television and radio media tours allow you to raise awareness, make an announcement in a way that's relevant to your audience, and position your product or service in your prospects' minds. As your spokesperson, Kim will work with you to develop a message that appeals to your segment of the small business market, whether they are full-time home business owners, after hours home office workers, telecommuters, or small business owners. Then, she'll weave your message into a media platform packed with how-to information for the target audience, and a hook that will appeal to media producers and hosts. Kim will put her knowledge of the small business market to work along with your public relations department, agency, and/or booking company to ensure the media alert is a winner that will produce the maximum number of bookings possible.
Television and radio tours are typically conducted on separate days. With Kim's television background, it's not uncommon to successfully complete twenty or more interviews in a four-hour period. A matte release in column format can also be written to incorporate the information from the media platform in order to gain even wider coverage by carrying your message into print media.
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Speaking Engagements and Special Appearances>>
For information and bookings, call National Marketing Federation, Inc., 800-2 SOLVE IT. Or contact us by e-mail. mailto:success@smallbusinessnow.com