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Learn ways to grow your small business, polish your sales and marketing skills, and achieve long-term success. NEW -- August 2008 Marketing to Women: It's Time to Get Real -- Three essential guidelines for campaign success Create Ads that Sell -- Learn the five most critical elements for ads that get results Market Your Service – 4 important tips for creating a great campaign Go For The Green – Essential tips for turning green marketing to gold Three Marketing Secret Weapons – The best low-cost, high ROI tactics you’ve never heard of. Test Your Customer IQ – Do you know the latest info on American consumers? You’ll find helpful tips and insights into the minds of your customers in this fun new quiz. Direct Mail Toolkit – Increase the ROI on your next mailing with these important tips Size Up the Competition – A simple, 4-step competitive analysis will help you rise above the pack Make Advertising Choices Simple – Answer 4 questions to pinpoint the right ad media for your business Entice Customers Online Using Off-line Advertising – Learn how to send qualified prospects to your website with an integrated marketing campaign Radio's New Wave – Broadcast your way to success using terrestrial and online radio Create Great Sales Tools – Follow these 3 steps to build a hard-working family of materials What Makes a Good Ad? Follow 4 rules for ads that motivate prospects The Fastest Route to Sales -- 4 Smart Ways to Reach Your Hottest Prospects Plan for Success – Use this guide to create your own easy-to-follow marketing plan. Big Ideas, Small Budget – Eight proven marketing tactics for budget-minded entrepreneurs. Market a New Product or Service -- Learn how to launch a promotional campaign to generate sales. Master Email Marketing – Learn the fundamentals and take these 4 steps to a successful email campaign. Warm Up to Cold Calls -- Seven ways to overcome fear and achieve your goals. Increase Sales through Referrals -- Learn how to motivate "influentials" and "influencers." Reward Your Customers -- Six tips for creating a successful customer loyalty program. Win Top-Quality Leads – Four vital marketing tactics for producing great leads. Write the Perfect Letter -- Follow this formula for letters that work. |
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Small Business Tip Of The WeekOut-of-home advertising is one of the few marketing tactics that will match a local sales territory. You can put your message exactly where it will reach your prospects, tailoring your buy to eliminate waste. You can buy just a single outdoor billboard or 20 to reach commuters in Atlanta, and you can reach tourists in Key West with taxi-top ads or by advertising on the backs of the pedicabs that transport passengers up and down famous Duval Street in front of the bars and restaurants. This ability to pinpoint your prospects by using different types of advertising media in highly specific locations can make out-of-home advertising extremely cost-effective. You can choose the out-of-home advertising option that fits your type of business and budget. From Chapter 5, "Think Outside the Box" Read more in Maximum Marketing, Minimum Dollars > |