How-to Article Library
Visit our library often!
Articles are added on a regular basis.
Just search below or browse all the articles listed. They're a selection of pieces by author and columnist, Kim T. Gordon. All have appeared in national magazines and on major websites.
Go For The Green Essential tips for turning green marketing to gold
Three Marketing Secret Weapons The best low-cost, high ROI tactics youve never heard of.
The Rules Behind Successful Ads Create ads that work by following these essential dos and don'ts.
Test Your Customer IQ Do you know the latest info on American consumers? Youll find helpful tips and insights into the minds of your customers in this fun new quiz.
Kick Off the Year With Great PR -- 3 low-cost or no-cost do-it-yourself PR Tactics
The Hottest Marketing Trends for 2008 -- Learn the top trends for the coming year and how to capitalize on them
Holiday Marketing Survival Guide -- 8 Steps to Take Now for Peak Sales
Direct Mail Toolkit Increase the ROI on your next mailing with these important tips
Size Up the Competition A simple, 4-step competitive analysis will help you rise above the pack
Make Advertising Choices Simple Answer 4 questions to pinpoint the right ad media for your business
Compete to Win Learn the keys to unlocking your competitive advantage
Entice Customers Online Using Off-line Advertising Learn how to send qualified prospects to your website with an integrated marketing campaign
Radio's New Wave Broadcast your way to success using terrestrial and online radio
Create Great Sales Tools Follow these three steps to create a hard-working family of materials
Integrated Marketing Success How to combine the right media and message for a winning campaign
Smart Marketing Quiz 2007 Take this fun quiz and learn 8 important tips for growing your business
What Makes a Good Ad? Follow 4 rules for ads that motivate prospects
Get Customers Talking Build your business with word-of-mouth marketing
10 Marketing Trends to Watch in 2007 An inside look at the latest trends thatll help you boost your business in the coming year
The Fastest Route to Sales -- 4 smart ways to reach your hottest prospects.
Plan for Success Use this guide to create your own easy-to-follow marketing plan.
Extraordinary Marketing Results Master these four elements to take your business to a whole new level of success.
Tune Up Your Brand Discover the four critical components of a winning brand image.
Turn Competitors into Allies Five ways to increase sales with competitive alliances.
Create Powerful Website Content -- 6 tips for creating a compelling, content-rich website.
Place-Based Ads Reach Customers Away From Home Answer five important questions to find the right place-based media for your business.
Big Ideas, Small Budget 8 proven marketing tactics for budget-minded entrepreneurs.
Great PR with Radio Interviews Follow these six steps to spread your message coast-to-coast without spending a fortune.
Market a new Product or Service -- Learn how to launch a promotional campaign to generate sales.
Win PR Coverage Four steps to do-it-yourself media relations.
Cable TV Ready -- Five steps to your own TV campaign.
Master Email Marketing Learn the fundamentals and take these four steps to a successful email campaign.
Tackle New Markets -- Follow this step-by-step approach to winning new customers in 2006.
Warm Up to Cold Calls -- Follow these 7 steps to overcome fear and achieve your goals.
Ring Up E-commerce Sales Follow these six tips to increase online sales and profits this holiday season.
Holiday Marketing Four tactics that win sales and raise your companys visibility.
Find Customers Fast Four Smart Ways to Produce Leads and Sales
Effective Direct Mail Marketing -- Follow this step-by-step guide to successful customer acquisition.
Increase Sales through Referrals -- Learn how to motivate "influentials" and "influencers."
Reward Your Customers -- Six tips for creating a successful customer loyalty program.
Branding Made Simple -- Follow these important tips for creating a successful brand image.
Build Sales with Email Marketing -- Follow these 3 steps for an affordable campaign that yields a strong ROI.
Sales and Service -- 5 ways to build sales for your service business.
Unforgettable Ads The latest word on creating ads your prospects wont forget.
Increase Your Marketing Response Avoid these 6 barriers that stop customers in their tracks.
Win Publicity for Your Small Business -- Follow these 6 steps to create your own successful media relations campaign.
Rise Above Your Competition -- 4 steps to shedding a look-alike company image.
Optimize Your Website -- 4 Ways to Achieve High Search Engine Rankings
Market Your New Product or Service Follow these 7 steps to a successful launch.
Get Press Coverage 6 tips for using media relations to market your small business.
Win Top-Quality Leads 4 vital marketing tactics for producing great leads.
Increase Your Marketing Response Avoid these 6 barriers that stop customers in their tracks.
Write Copy that Sells -- 7 ways to power-up your marketing copy.
Update Your Logo -- Give your logo a makeover with these helpful tips.
Write the Perfect E-mail 8 tips for writing e-mail marketing messages that get results.
Dollar Wise Marketing Try these six low-cost ways to market your business.
Write the Perfect Letter -- Follow this formula for letters that work.
Planning Makes Perfect How to write your own marketing plan.
Unforgettable Ads The latest word on creating ads your prospects wont forget.
Fire Up Referrals -- Six proven tactics for winning more referrals.
Competition Beware -- Follow these 7 tips to leave your competitors in the dust.
Market Your New Product -- Expand your business by adding line extensions.
Smart Marketing Ideas for 2005 More than a dozen tactics that dont require mega-bucks.
"Big Picture" Marketing Position your business and motivate more prospects by answering three important questions.
Connect to Customers with Experiential Marketing 4 Tips for Events That Sell.
Test Your Sales and Marketing IQ -- Take this quick quiz and learn 12 tips for putting your business on the fast track.
Create Great Radio Spots Learn the three traits that separate the best radio spots from the rest.
Meet the Press -- Expert tips for acing print and on-air interviews.
Think Young Customers 50-65 are an affluent, yet overlooked, market segment. Heres how to win them over.
Ethnic Media Produce Loyal Customers -- How to reach the growing Latino, Asian-American and African-American markets.
Fuel Customer Demand 5 ways to use scarcity and exclusivity to ignite sales.
Follow That Lead -- 3 easy ways to track your advertising results.
Get Sales and Marketing Talking Create maximum results when these teams work in concert.
Winning Marketing Strategies 6 ways to make this your best year yet.
Put Your Message Where It Matters -- Low-cost, high-impact ways to use "place-based" ads.
What's New in Outdoor Advertising -- How to create a campaign that works.
Build Customer Loyalty Increase long-term sales with a customer reward program.
Latin Beat -- Reaching the Hispanic market translates to increased sales.
Whats the Buzz? -- Use word-of-mouth marketing to fuel your business.
Changing Channels -- Increase your sales with multichannel marketing.
Launch Ready Smart ideas for marketing your new product.
Get Noticed -- Follow these tips for maximum coverage of your next event.
Reality Marketing -- Build sales by matching customers' perceptions with reality.
Fair Fight -- Learn the hidden assets of tough competition.
Evolutionary Marketing 4 Ways to Revitalize Your Business
Dont Go Postal Three steps to a successful e-newsletter.
Star Power -- Make the evening news with a celebrity spokesperson.
Holiday Gift-giving Low-cost ways to say thank you.
Seeing Red Find the best colors for your Fall promotions
Time to Retool -- Five marketing strategies that yield a high return on investment.
What Women Want Saving time and convenience please women customers.
Youre On the Air A smart guide to radio advertising.
Pass or Fail? Adopt these nine essential traits of great marketers.
Calling All Prospects Follow this formula for successful cold calls.
Motivate Your Prospects -- Learn to market intangible benefits that appeal to customers emotions.
A Niche to Expand -- Grow your business by taking on a new niche market.
Hit a Moving Target Your customers are constantly changing. Heres how to keep up.
Big Bang or Bust? Sidestep these marketing mistakes for a banner new year.
Powerful Partners Form strategic partnerships that save money and increase your marketing muscle.
Position Your Business Learn how to use benefits to motivate prospects.
Marketing: Can We Go Back? A response to concerns following the Sept. 11 attacks.
The Name Game Four tips for developing a great company slogan.
Quiz Central This advanced marketing quiz will challenge you on the latest info in six vital areas.
Work Smarter Not Harder -- How to reshape your business by targeting your best prospects.
Call In the Pros -- How to find the right marketing help for your business.
Small Biz Advertising 101-- Three ways to make your own campaign a success.
Test Your Marketing IQ -- Here's a smart quiz, plus solutions to five tough challenges.
Cable Ready Cut the cost of TV advertising down to size.
Send the Right Message -- Fine-tune your marketing so it hits home.
Three Secrets to Identifying Qualified Prospects Find out what separates bad prospects from great ones.
Safely Grow Your Business -- Three ways staying "focused" will build your bottom line.
The Heat Cycle -- How to turn cold contacts into hot prospects.
Dangerous Marketing Myths -- And the truths to save you from them.
Create a Winning Marketing Strategy Your guide to setting up and running a year-round program.
Start Out Right with a Competitive Analysis Learn what it takes to position against your competitors.
Focus on Success -- With the right prospects, company message and goals.
"I'm Listening" -- Four ways listening helps you overcome objections and close more sales.
Master Prospect Meetings -- Five ways to get great results from meetings with prospects.
Eight Steps to Terrific Press Releases Important tips for a winning public relations program.
Build a Better Brochure Highlight your businesss benefits to create copy that sells.
Ready, Aim, Prospect Use target marketing to create business-to-business and consumer prospect lists.
Four Secrets to Getting Past "No" Learn the reasons customers say "no" and ways to help you get to "yes."
Spot the Eight Most Common Marketing Mistakes Missteps that can damage your business and how to steer clear of them.
Partner For Success Launch a product or expand a business through successful teaming.
Phone Up Profits Four low-cost ways to use your phone line to increase sales.
Six Steps to Successful Seminars How to make them your best PR tool.
Maximize Your Advertising Dollars Affordable ways to get professional advertising help.
Four Steps to Winning Referrals Set up a program to keep qualified referrals coming in.
Fish Where the Fish Are -- New out-of-home advertising media provide innovative and affordable ways to promote your business.
What the Pros Know About Lists Learn how to find and purchase the best direct mail lists.
10 Steps to Successful Meetings Polish these skills to close more sales.
How to Present Like A Pro Here are nine negative behaviors to watch out for.
Choose Your Best Prospects Three important steps to identifying and pursuing top prospects.
Making News Six publicity tips for positioning yourself as an expert in your field.
Ask the Right Questions Winning more business means knowing how to ask. Learn to use open and closed-end questions with prospects.
Dimensional Mailers Try direct mail in a box; it works!
Image Matters Fine-tune the way your company looks and sounds with these image-building tactics.
Motivate Cold, Warm, and Hot Prospects A step-by-step guide to choosing sales and marketing strategies that consistently reach all your prospects.