Big Picture Marketing
Position your business and motivate more prospects by answering three important questions.
By Kim T. Gordon
Whenever I tell new coaching clients that I want to start off by having a look at their "big picture," they always seem a bit relieved. Perhaps it's because, like many small-business owners, they tend to get caught up in the details. In the case of marketing, that may mean anything from interviewing copywriters for an upcoming online campaign to negotiating the best price from local printers on a new brochure.
Sound familiar? No matter whether your small business has been around for years or you're trying to bring a start-up into high gear, it's vital to periodically step away from the details and look at the larger canvas. Sometimes it's not about a single tactic - it's about broad-based thinking that will have a profound impact on your ability to increase sales.
Adopting this point-of-view will help you more effectively position your business, pinpoint and motivate your best prospects and develop your own unique value proposition. And it's as easy as answering three questions.
What are you really marketing? (It's not what you think.)......[read more after logging in]