Build Sales with Email Marketing
By Kim T. Gordon
If you're looking for a highly effective, yet low-cost way to up-sell or cross sell current customers, consider setting up an email marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs using email are a solid small-business marketing tactic. Email programs to in-house lists perform at least as well as direct mail -- and often considerably better -- without the postage or printing costs. And results are easy to track and measure.
Here are 3 steps to a successful email marketing campaign:
 Build Your List
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