Cable TV Ready
Five steps to your own TV campaign.
By Kim T. Gordon
For years, television advertising was the bastion of big-business marketers. We learned not to "squeeze the Charmin," and that "things go better with Coke" from campaigns on the big three television networks that reached us without cable hookups or satellite dishes. But all that's changed since cable networks have lured audiences away with specialized programming. Let Ford and Anheuser-Busch spend close to $2.5 million to reach the masses by running a single Super Bowl ad. Savvy entrepreneurs are pinpointing their target audiences and reaching them locally, regionally or even nationally, for a tiny fraction of the cost. Now, local commercials are the mainstay of cable systems -- in some regions accounting for as many as 70 percent of their ads – and major cable companies even provide low-cost production.
You can reach a wide, yet qualified audience by creating your own cable TV campaign. Just follow these five steps:
Define Your Audience......[read more after logging in]