Call In the Pros
How to find the right marketing help for your business.
By Kim T. Gordon
Americans love choices. From vitamins to vacations, we have a multitude of options to fit virtually any budget or need. When it comes to marketing our businesses, a variety of help abounds, from large, full-service marketing communications companies to "virtual" agencies where the principals call in specialized freelance talent as needed. And if you choose carefully, you can find qualified design teams that do a lot more than create logos and brochures, plus highly expert media placement services. So no matter your company's size or budget, you can always call in the pros without spending an arm and a leg.......[read more after logging in]