Small business expert Kim T. Gordon

Change Your Marketing Mindset
Reach for success by eliminating these three marketing misconceptions

By Kim T. Gordon

Do you have an aggressive, multi-tactic marketing program for your small business? Chances are you know that's what your company needs, but day after day you tell yourself little white lies to avoid marketing. You know the ones -- "There's just no time," or "Marketing costs too much." Since the two biggest reasons for business failure are lack of marketing programs and undercapitalization, the small lies you tell yourself can add up to big trouble for your business.

It's time to change your negative mindset and reach for real success by eliminating these three marketing misconceptions:

"There's no time for marketing."......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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