Create Ads That Sell
Learn the five most critical elements for ads that get results
By Kim T. Gordon
Does your advertising work as hard as you do? For most small-business owners on fixed marketing budgets, advertising has to pull its weight. Even some of the country's largest advertisers who once ran ads for the sake of branding alone, now focus their efforts on advertising that produces a measurable ROI. As we teeter on the brink of a recession, advertising must be a workhorse not a show pony. And its first duty is to support sales.
Successful marketing campaigns have several essential elements in common. To turn prospects into customers, your ads must do five vital things:
 Stimulate a Response
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