Create Powerful Website Content
Six tips for creating a compelling, content-rich website.
By Kim T. Gordon
Want to know what makes one website a stand out when others fail? In a word, it's content. Visitors to your website want to find clean, readable design -- that means the right fonts and colors and quick downloads -- but then they want the design to "get out of the way." Web users are voracious consumers of information. In fact today's Web surfers are looking at more Web pages in a single session than ever, but are spending less time per page. So for your site to deliver customer satisfaction and build sales, effective content is of paramount importance.
Follow these six important tips to make your site compellingly content-rich:
 Specialize and Focus
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