Direct Mail Tool Kit
Increase the ROI on your next mailing with these important tips.
By Kim T. Gordon
Brochures, postcards, catalogs, newsletters... all are important direct mail tools for small businesses. But how can you create a campaign that really delivers? The three most critical elements to your success are your list, the package you mail, and your offer. Get all three right, and you have a winning combination that will ensure the highest possible response rate and return on your marketing investment.
Choose Your List
Whether you're targeting consumers or business executives, know the important characteristics of your prospects, such as where they live, their ages or job titles. And tell the list vendor exactly which of these "selections" you require.
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