Effective Direct Mail Marketing
Follow this step-by-step guide to successful customer acquisition.
By Kim T. Gordon
Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and accountability are today's watchwords, and a conspicuous increase in spending on direct mail programs is the result.
Direct mail produces a relatively fast and measurable return, and it's a great prospecting tool. Here's a look at the best ways to use direct mail to win new customers.
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