Eight Steps to Terrific Press Releases
Important tips for a winning public relations program.
By Kim T. Gordon
Back in the early eighties, when I was account supervisor at a marketing communications agency, my boss, the agency president, used to say, "Public relations is doing good and telling about it." He knew that, in reality, public relations success often came only after many months of work following a carefully-crafted plan. But the simple truth behind his motto still holds today -- if you've got a good story and you approach the right media with it the right way, eventually you'll get an opportunity to tell it.
If you've recently started a new business, invented a new product, or created a service that helps people in a unique way, chances are you've got a story to tell. Public relations is a highly credible, low-cost way to build sales for your small or home-based business. To get the coverage you need, here are eight, time-tested rules for creating press releases that get noticed.
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