Entice Customers Online Using Off-line Advertising
Learn how to send qualified prospects to your website with an integrated marketing campaign
By Kim T. Gordon
There's a smart, new advertising strategy that's taken hold among major advertisers. It involves using traditional, off-line media for a single and vital purpose -- enticing qualified prospects to a website. Advertising that's designed to be an opening salvo and send traffic to a website is hot and, in fact, can be used to great advantage by marketers with smaller budgets.
Your website provides an ideal space to tell a complete story that propels prospects toward a purchase. Here's how to integrate your off-line and online media and messages to successfully inform and motivate them.
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