By Kim T. Gordon

Is your business experiencing flat or lackluster sales? It may be time to give your company a makeover using "evolutionary marketing" strategies. In real terms, there's a kind of customer-driven Darwinism that rewards businesses that refuse to stagnate or follow the pack. Evolutionary marketing ensures survival of the fittest -- a surefire way to avoid extinction by staying one step ahead. It all comes down to anticipating and responding to changes in four critical areas: your audience, products and services, marketplace and competition.......[read more after logging in]

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