By Kim T. Gordon

If you're tempted to view your closest competitors as "the enemy," it's time to take a second look. In today's highly competitive marketing environment, quality competitors can actually be an asset to your company. These are the businesses that stand behind their products and services, charge a fair price and enhance the reputation of your industry. Yes, the companies you butt heads with daily can help you reduce marketing costs, spur innovation and lead to new marketing opportunities. So while at first it may seem like a crazy notion, here's how a highly competitive environment can give your company a leg up.

Reduce Marketing Costs

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