By Kim T. Gordon

If you're looking for strong sales in the coming new year, now is a great time to invest in marketing programs that will yield quick results plus continue to bring steady growth in 2006.

For many types of businesses, the key to shortening the sales cycle is to find prospects who have already started the buying process. That means you need to reach out to prospects who are actively looking for what you market. A few years back, that might have required investing heavily in the print Yellow Pages, which has traditionally absorbed a disproportionately huge percentage of small-business owners' marketing budgets. Now, however, there are many fast and more affordable ways to reach customers who are in the "search" mode. And they can often outproduce traditional print Yellow Pages when it comes to lead and sales.

Here are four ways to reach customers who are actively looking for what you market:

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