Fish Where the Fish Are
New out-of-home advertising media provide innovative and affordable ways to promote your business.
By Kim T. Gordon
It's called out-of-home advertising and it's everywhere! Best of all, it provides lots of innovative and affordable ways to promote your business. Out-of-home advertising used to consist of traditional outdoor signage -- billboards, bus and bus shelter signs, metro dioramas and posters, and the like. But now, imaginative out-of-home opportunities are just about anywhere you look, from TV screens in convenience stores, airports and malls, to posters in restaurants and clubs, special magazines in doctors' offices, airplane banners, taxi tops and even on the big screen.......[read more after logging in]