Four Secrets to Getting Past "No"
Learn the reasons customers say "no" and ways to help you get to "yes."
By Kim T. Gordon
Ask veteran business owners and they'll tell you, the one word they hear most often is "no." Even legendary Beatles manager Brian Epstein was turned down by every major record label in England before he finally got the Fab Four signed by Parlophone. Successful small and home-based business owners understand that in order to get to "yes" they must often pass through a succession of "no's." The good news is that rejection is fleeting and "no" is rarely the last word.
Here are four classic reasons why customers say no, and some helpful tips to help you get past "no" to the "yes" you deserve.
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