Follow these tips for maximum coverage of your next event.
By Kim T. Gordon
Special events are an effective and affordable way to gain high visibility for your growing firm. Couple your event with a comprehensive publicity program, and you can reach new audiences, enhance your image or brand, or even catapult to national prominence -- like the tiny cheesecake company that held a pie-eating contest to raise money for a national charity and landed coverage on the Today Show.
To achieve your marketing objectives, it's vital to give your publicity campaign as much effort as the event itself. And it takes planning to pull it off right.......[read more after logging in]