Get Sales and Marketing Talking
Create maximum results when these teams work in concert.
By Kim T. Gordon
Is there a disconnect between the marketing and sales functions in your small business? If so, you may be wasting thousands of marketing dollars and employee time to boot.
According to research by the Aberdeen Group (www.aberdeen.com), as much as 80 percent of marketing expenditures on lead generation and sales collateral are wasted because these efforts are ignored by salespeople. Marketing teams make an equally damaging blunder by overlooking critical input from salespeople regarding customer data and needs, causing salespeople to spend as much as 40 to 60 hours a month creating their own customer-relevant collateral materials. Even worse, this problem may go unrecognized for years, causing a downward spiral in sales results.......[read more after logging in]
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