Small business expert Kim T. Gordon

Getting Press Coverage
6 tips for using media relations to market your small business.

By Kim T. Gordon

So you want to land your business message in the pages of the Wall Street Journal or Vogue magazine. Sound impossible? Not really. You can hire an experienced publicist or public relations firm with established media contacts, or you can go it alone and still achieve media relations success – just so long as you follow some basic rules. Here are 6 practical tips for getting media coverage for your small business.

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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