Go For The Green
Essential tips for turning green marketing to gold
By Kim T. Gordon
Sales of environmentally correct products and services have gone mainstream. Not only is this good for the planet, it's great news for your business because consumers are often willing to pay more for products that protect or enhance the natural environment by conserving energy or resources and reducing or eliminating use of toxic agents, pollution, and waste. The vast diversity and availability of green products and services from major manufacturers ensures that many consumers are already buying green. Organic foods, green household cleaning products, and recycled or biodegradable paper products, for example, are widely available.
......[read more after logging in]