Great PR with Radio Interviews Follow these six steps to spread your message coast-to-coast without spending a fortune
By Kim T. Gordon
Do you want to raise awareness for a product, service, or issue, but lack the deep pockets required for a national advertising campaign? Or perhaps you're looking for the kind of credibility advertising can't buy. You can win the publicity you need and generate millions of gross impressions to promote your company -- or yourself as an expert in your field -- by conducting your own public relations radio tour. Just follow these six steps:
Set a Public Relations Goal
......[read more after logging in]
NEW KimCasts™ --- weekly
marketing tips on video for business owners who don't have time to waste. It's the easiest way yet to learn today's marketing trends and techniques - and the cost is unbeatable. Learn more