Hit a Moving Target Your customers are constantly changing. Here's how to keep up.
By Kim T. Gordon
Can you name "The Other White Meat?" If "pork" immediately comes to mind, then like nine out of 10 consumers, you've been reached by one of the most effective repositioning campaigns of all time. It began in the late 1980s when diet and fitness became essential to consumers seeking healthier lifestyles. Pork producers were making steady changes in response to demand for a leaner, high-quality product, but few people knew about it. Poultry sales were climbing, while there was more than a 20 percent decline in sales of pork products.......[read more after logging in]
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