Holiday Gift-giving
Low-cost ways to say thank you.
By Kim T. Gordon
Gift-giving is an excellent way to make a personal connection with your customers or clients, and it can play a strong role in building long-term relationships. While some companies may go to the extreme with lavish gifts and parties, according to business owner Corinne Dalby, giving gifts doesn't have to be expensive. Her company, Media Specialists, makes a practice of sending gifts to 300 of its best customers four times a year -- spring, summer, fall and at holiday time -- for a total cost of just about $1000.......[read more after logging in]
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