Small business expert Kim T. Gordon

Holiday Marketing
Four tactics that win sales and raise your company's visibility!

By Kim T. Gordon

Are you hoping to achieve new fourth-quarter sales goals? Then why settle for the same old marketing tactics? Even if you own a non-seasonal service business, the holidays are a great time to engage in programs that will raise your company visibility and enhance your image -- some may even allow you to help others along the way.

Try one of these four ideas to increase sales and earn goodwill for your company:

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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