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NEW KimCasts™ --- weekly marketing tips on video for business owners who don't have time to waste. It's the easiest way yet to learn today's marketing trends and techniques - and the cost is unbeatable. Learn more

 
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How-To Articles

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  • A Niche to Expand - Grow your business by taking on a new niche market.
  • Ask the Right Questions - Winning more business means knowing how to ask. Learn to use open and closed-end questions with prospects.
  • Big Bang or Bust? - Sidestep these marketing mistakes for a banner new year.
  • Big Marketing Ideas, Small Budget - 8 Proven Marketing Tactics for Budget-Minded Entrepreneurs
  • Big Picture Marketing - Position your business and motivate more prospects by answering three important questions.
  • Branding Made Simple - Branding Made Simple
  • Build a Better Brochure - Highlight your business's benefits to create copy that sells.
  • Build Customer Loyalty - Increase long-term sales with a customer reward program.
  • Build Sales with Email Marketing - Build Sales with Email Marketing
  • Cable Ready - Cut the cost of TV advertising down to size.
  • Cable TV Ready - Five steps to your own TV campaign.
  • Call In the Pros - How to find the right marketing help for your business.
  • Calling All Prospects - Follow this formula for successful cold calls.
  • Change Your Marketing Mindset - Reach for success by eliminating these three marketing misconceptions
  • Changing Channels - Increase your sales with multichannel marketing.
  • Choose Your Best Prospects - Three important steps to identifying and pursuing top prospects.
  • Compete to Win - Learn the keys to unlocking your competitive advantage
  • Competition Beware - Follow these 7 tips to leave your competitors in the dust.
  • Connect to Customers with Experiential Marketing - 4 Tips for Events That Sell.
  • Create Ads That Sell - Learn the five most critical elements for ads that get results
  • Create Great Radio Spots - Learn the three traits that separate the best radio spots from the rest.
  • Create Great Sales Tools - Follow these three steps to create a hard-working family of tools you and your salespeople will love.
  • Create Powerful Website Content - Six tips for creating a compelling, content-rich website.
  • Dangerous Marketing Myths - And the Truths to Save You From Them
  • Dimensional Mailers - Try direct mail in a box; it works!
  • Direct Mail Tool Kit - Increase the ROI on your next mailing with these important tips.
  • Dollar Wise Marketing - Try these six low-cost ways to market your business.
  • Don't Go Postal - Three steps to a successful e-newsletter.
  • Effective Direct Mail Marketing - Follow this step-by-step guide to successful customer acquisition.
  • Eight Steps to Terrific Press Releases - Important tips for a winning public relations program.
  • Entice Customers Online Using Off-line Advertising - Learn how to send qualified prospects to your website with an integrated marketing campaign
  • Ethnic Media Produce Loyal Customers - How to reach the growing Latino, Asian-American and African-American markets.
  • Evolutionary Marketing - 4 Ways to Revitalize Your Business
  • Extraordinary Marketing Results - Master these four elements to take your business to a whole new level of success.
  • Fair Fight - Learn the hidden assets of tough competition.
  • Find Customers Fast - Four Smart Ways to Produce Leads and Sales
  • Fire Up Referrals - Six proven tactics for winning more referrals.
  • Fish Where the Fish Are - New out-of-home advertising media provide innovative and affordable ways to promote your business.
  • Focus on Success - With the right prospects, company message and goals.
  • Follow That Lead - 3 easy ways to track your advertising results.
  • Four Secrets to Getting Past "No" - Learn the reasons customers say "no" and ways to help you get to "yes."
  • Four Steps to Winning Referrals - Set up a program to keep qualified referrals coming in.
  • Fuel Customer Demand - 5 ways to use scarcity and exclusivity to ignite sales.
  • Get Customers Talking - Build your business with word-of-mouth marketing
  • Get Noticed - Follow these tips for maximum coverage of your next event.
  • Get Sales and Marketing Talking - Create maximum results when these teams work in concert.
  • Getting Press Coverage - 6 tips for using media relations to market your small business.
  • Go For The Green - Essential tips for turning green marketing to gold
  • Great PR with Radio Interviews - Follow these six steps to spread your message coast-to-coast without spending a fortune
  • Hit a Moving Target - Your customers are constantly changing. Here's how to keep up.
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