Kim T. Gordon Small Business Marketing Library

Result pages:

Holiday Gift-giving - Low-cost ways to say thank you.

Holiday Marketing - Four tactics that win sales and raise your company's visibility!

Holiday Marketing Survival Guide - 8 Steps to Take Now for Peak Sales

How To Present Like a Pro - Here are nine negative behaviors to watch out for.

I'm Listening - Four ways listening helps you overcome objections and close more sales.

Image matters - Fine-tune the way your company looks and sounds with these image-building tactics.

Increase Sales through Referrals - Learn how to motivate "influentials" and "influencers."

Increase Your Marketing Response - Avoid these 6 barriers that stop customers in their tracks.

Integrated Marketing Success - How to combine the right media and message for a winning campaign

Kick Off the Year With Great PR - Three low-cost or no-cost do-it-yourself PR Tactics

Latin Beat - Reaching the Hispanic market translates to increased sales.

Launch Ready - Smart ideas for marketing your new product.

Make Advertising Choices Simple - Answer these 4 smart questions to find the right ad media

Making News - Six publicity tips for positioning yourself as an expert in your field.

Market a New Product or Service - Learn how to launch a promotional campaign to generate sales.

Market Your New Product - Expand your business by adding line extensions.

Market Your New Product or Service - Follow these 7 steps to a successful launch.

Market Your Service - 4 important tips for creating a great campaign

Marketing to Women: It's Time to Get Real - Three essential guidelines for campaign success

Marketing Words to Avoid - Eliminate these 8 words that can short-circuit sales

Marketing: Can We Go Back? - A response to concerns following the Sept. 11 attacks.

Master E-mail Marketing - Learn the fundamentals and take these four steps to a successful email campaign.

Master Prospect Meetings - Five ways to get great results from meetings with prospects.

Maximize Your Advertising Dollars - Affordable ways to get professional advertising help.

Meet the Press - Expert tips for acing print and on-air interviews.

Motivate Cold, Warm and Hot Prospects - A step-by-step guide to choosing sales and marketing strategies that consistently reach all your prospects.

Motivate Your Prospects - Learn to market intangible benefits that appeal to customers' emotions

Optimize Your Web Site - 4 Ways to Achieve High Search Engine Rankings

Partner for Success - Launch a product or expand a business through successful teaming.

Pass or Fail? - Adopt these nine essential traits of great marketers.

Phone Up Profits - Four low-cost ways to use your phone line to increase sales.

Place-Based Ads Reach Customers Away From Home - Answer five important questions to find the right place-based media for your business.

Plan for Success - Use this guide to create your own easy-to-follow marketing plan.

Planning Makes Perfect - How to write your own marketing plan.

Position Your Business - Learn how to use benefits to motivate prospects.

Powerful Partners - Form strategic partnerships that save money and increase your marketing muscle.

Produce Top-Quality Leads - 4 vital marketing tactics for producing great leads.

Put Your Message Where It Matters - Low-cost, high-impact ways to use "place-based" ads.

Quiz Central - This advanced marketing quiz will challenge you on the latest info in six vital areas.

Radio's New Wave - Online radio and simulcasting reach millions. Here are five tips for broadcasting your way to success using terrestrial and online radio.

Ready, Aim, Prospect - Use target marketing to create business-to-business and consumer prospect lists.

Reality Marketing - Build sales by matching customers' perceptions with reality.

Reward Your Customers - Six Tips for Creating a Successful Customer Loyalty Program

Ring Up E-commerce Sales - Follow these six tips to increase online sales and profits this holiday season.

Rise Above Your Competition - Successful marketing means making your small business stand out from its competitors. Here are four steps to shedding a look-alike company image.

Safely Grow Your Business - Three ways staying "focused" will build your bottom line.

Sales and Service - 5 ways to build sales for your service business.

Seeing Red - Find the best colors for your Fall promotions

Send the Right Message - Fine-tune your marketing so it hits home.

Six Steps to Successful Seminars - How to make them your best PR tool.