By Kim T. Gordon

There's so much talk about "image" nowadays. In addition to marketers and managers, there are now spin doctors, who polish their clients' images by putting the best spin on what the public hears and sees. As the owner of a small or home-based business, it's important to be your own spin doctor, molding and honing your business image to successfully appeal to your prospects and customers.

I got an e-mail the other day from a home business owner who worries that potential customers see his new business as merely a hobby and wants to know how he can get them to take him seriously. Thousands of home business owners nationwide are faced with the same dilemma. The key is to create an image that communicates professionalism right from the start... beginning when customers call your company for the first time.......[read more after logging in]

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