Small business expert Kim T. Gordon

Kick Off the Year With Great PR
Three low-cost or no-cost do-it-yourself PR Tactics

By Kim T. Gordon

Most marketing programs come with a healthy price tag. That is, with one exception. The field of public relations encompasses several tactics that can be mastered by do-it-yourselfers, and you can use it to reach and persuade customers at virtually no cost.

Try any of the following three tactics to spread the good word about your business.

Meet the Press through Media Relations ......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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