Launch Ready Smart ideas for marketing your new product.
By Kim T. Gordon
Bringing a new product to market is a major challenge for many entrepreneurs. Whether you're marketing software or an exercise video, your choice of tactics will be shaped by the size of your marketing budget and who you're trying to reach. In this column, I’ll show you ways to successfully launch a product -- nationally, city-by-city, or in your own hometown -- at three different budget levels.......[read more after logging in]
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