By Kim T. Gordon

Looking for answers on the best advertising for your business? These four questions will point you in the right direction.

Every small-business owner from New York to Los Angeles faces the same daily dilemma -- a finite marketing budget and an infinite number of advertising options. After all, your customers are bombarded with hundreds of advertising messages each day. From the moment they wake up, they're exposed to advertising on television, in the morning newspaper, on the radio, in their favorite magazines, plus ads in e-mail and on Web sites, outdoor billboards, and subway signage. There are even ads on fruit in the supermarket, corporate signage on secluded nature trails, and marketing pamphlets promoting products in dental and medical offices. ......[read more after logging in]

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