By Kim T. Gordon

There are many reasons to add new products -- or line extensions -- to your company's product mix. In fact, line extensions may be the answer to building sales and moving your company in a whole new direction. Take a cue from big business. Look at how Kraft, for instance, has added JELL-O Instant Pudding and multiple permutations of the JELL-O brand in order to capture new audiences and expand into previously untapped market niches.......[read more after logging in]

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