By Kim T. Gordon

Most Americans can't get through a single week without purchasing a service from a small business. Whether they're visiting the neighborhood carwash, having an office painted, or a home refrigerator repaired, they'll find a local entrepreneur ready and able to provide the service. It's the local, one-to-one aspect of service marketing that makes it so different from marketing the average product. The very word "service" implies a more personal interaction. And if your company is all about providing a great service, a marketing campaign that builds relationships is essential to your success. ......[read more after logging in]

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