Small business expert Kim T. Gordon

Market a New Product or Service
Learn how to launch a promotional campaign to generate sales.

By Kim T. Gordon

Your mandate is to increase sales for your new product or service. What you need now is a strong promotional campaign that will ensure a successful rollout. Not sure where to start? Just follow these five important steps:

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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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