Small business expert Kim T. Gordon

Marketing: Can We Go Back?
A response to concerns following the Sept. 11 attacks.

By Kim T. Gordon

A concerned business owner asks this question:

Your articles as always are excellent. What advice do you have about marketing following the Sept. 11 tragedy? Should we hold off in promoting our products and services until the dust settles (and we don't know when that will be)? I feel almost guilty to even talk about my new business. Should I change my business goals?......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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