Marketing Words to Avoid
Eliminate these 8 words that can short-circuit sales
By Kim T. Gordon
Words are at the root of most every form of marketing. Married to images or on their own, words stimulate ideas, emotions and even our senses. Choose your words carefully and sales will follow. Make the wrong choices and customers will tune you out.
Right now, straight talk is in, and consumers prefer specifics to generalizations. Bombarded daily with thousands of marketing messages, prospects respond to those that ring true and offer specific benefits and features they desire. Throw in too much general hyperbole, or make the same old tired promises as many other advertisers, and your ads will be ignored.
Are you guilty of word crimes? Check this list of the most overused words degrading today's marketing. Use these generalizations and you'll have a lot of explaining to do.
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