Small business expert Kim T. Gordon

Master Prospect Meetings
Five ways to get great results from meetings with prospects.

By Kim T. Gordon

In the classic movie Wall Street, Charlie Sheen's character, Bud, has pinned his hopes on winning the account of shady Wall Street mogul Gordon Gecko, chillingly played by Michael Douglas. In an early scene, he has spent the day sitting in Gecko's outer office on the chance that his prospect will take a few moments to meet with him. When a meeting finally does take place, Bud learns that he is grossly out of his league, though ultimately he is able to impress Gecko with his persistence (and his inside information). From this initial meeting, a relationship is born that will change Bud's life forever.

Sometimes, your entire future can rest on the results of a single meeting. People hire people, not companies, and they hire those they like. Meetings are your most important relationship-building tool. For most small and home-based businesses, successful meetings are essential to growth and long-term success. You may meet with prospects regularly in order to sell your product or service, or have meetings only at critical times, such as when you're seeking investors. But your success will require polishing up on specific strategies and skills.

Here are five ways you can increase the results from all your prospect meetings.

Pre-qualify your prospects.......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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