Small business expert Kim T. Gordon

Meet the Press
Expert tips for acing print and on-air interviews.

By Kim T. Gordon

A well-placed quote or an on-air interview can position you as a sought-after expert in your field or even catapult your company to national prominence. It may take you months to pitch and win a prized interview -- or you may be surprised one day by a call from an important journalist. And the way you handle your few minutes of fame can be crucial to your business success.

Are you up to speed on techniques for handling print, radio and even TV interviews? Here's how to prepare for and breeze through print and broadcast interviews, from defining a three-point platform and seamlessly bringing interviewers back to the points you want to cover, to overcoming stage fright.......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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