By Kim T. Gordon

How does a small company act like a big one? By building relationships with other businesses in order to increase sales for all. It's called partnering, and it's the most important business success strategy today.

If you've recently received a marketing piece from a professional association or an offer from a major credit card company, you've witnessed partnering in action. The association or bank offers you a group of services delivered via a network of partners which provide everything from reduced rates on rental cars and long distance services to life insurance.

Partnering for marketing is the new survival strategy for small and home-based businesses too. With the numbers of new businesses on the rise nationwide, there's increasing competition for market share in every sector. By wooing marketing partners that successfully offer products or services to your target audience, you can expand your growing firm and create a big-company image while sharing marketing tasks and expenses. You can also gain access to valuable resources, such as qualified prospect lists, and the support of larger, more-experienced marketing partners. ......[read more after logging in]

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