By Kim T. Gordon

It happens every day: Two businesses with about equal marketing budgets conduct extensive direct mail campaigns. While one company realizes less than a 1 percent increase in sales, the other reaps a whopping 20 percent and then manages to turn the new accounts into loyal, repeat customers. Why do some companies succeed brilliantly in their marketing efforts while others fail? Let's face it, many entrepreneurs have access to the same tools and resources, but the ones who succeed know how to pull them all together to make their marketing work. Here's a look at the 9 elements that are at the heart of true marketing success.

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