Place-Based Ads Reach Customers Away From Home
Answer five important questions to find the right place-based media for your business.
By Kim T. Gordon
Put your marketing message where your best prospects can't miss it. From posters in college campus laundry rooms and major health clubs, to ads on hospitality carts that cruise golf courses, you can choose the right place and context for your advertising. Place-based advertising, or what the industry calls "alternative out-of-home," allows you to reach prospects wherever they happen to be and when they're in a receptive frame of mind.
There are numerous options to fit any goal and budget. And that can make choosing just the right ones a tricky job. When evaluating a place-based advertising opportunity, be sure you can answer "Yes" to one or more of these five important questions:
 Does the location draw your best prospects?......[read more after logging in]
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