Small business expert Kim T. Gordon

Plan for Success
Use this guide to create your own easy-to-follow marketing plan.

By Kim T. Gordon

Are you serious about growing your business in 2007? Then it's time to ditch your old catch-as catch-can marketing approach and put together a plan that you can manage along with the day-to-day operation of your business. Too many entrepreneurs focus on marketing only during the slow times, and as a result put their businesses on an economic roller coaster -- where it's always feast or famine. A well-planned marketing program helps you build sales year-round and is easier to manage because it removes the stress and anxiety of having to play catch-up every couple of months to jumpstart sales. ......[read more after logging in]


 
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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