Plan for Success Use this guide to create your own easy-to-follow marketing plan.
By Kim T. Gordon
Are you serious about growing your business in 2007? Then it's time to ditch your old catch-as catch-can marketing approach and put together a plan that you can manage along with the day-to-day operation of your business. Too many entrepreneurs focus on marketing only during the slow times, and as a result put their businesses on an economic roller coaster -- where it's always feast or famine. A well-planned marketing program helps you build sales year-round and is easier to manage because it removes the stress and anxiety of having to play catch-up every couple of months to jumpstart sales.
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