Powerful Partners Form strategic partnerships that save money and increase your marketing muscle.
By Kim T. Gordon
Open today's mail and you'll find terrific examples of marketing partnerships at work. Just take a look at the next credit card solicitation that arrives on your desk pitching a tempting group of services -- from low-cost car rentals to fast Internet connections -- all offered by the bank's partners. Building strategic partnerships is a smart move for small businesses too. By forming marketing partnerships, your company can benefit from income-generating alliances without the financial risks of other expansion tactics. So if you're ready to increase your marketing muscle, here are three ways to make alliances part of your successful program.
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