Produce Top-Quality Leads
4 vital marketing tactics for producing great leads.
By Kim T. Gordon
For many small businesses, generating leads is marketing's No. 1 job. Yet producing good, high-quality leads can be truly challenging. Too often, off-target marketing campaigns yield low response rates, or worse, large numbers of tire-kickers who are unlikely to become customers or clients. And pursuing these poor-quality leads can cost you dearly in time and money.
The good news is on-target marketing efforts -- and the ability to carefully qualify prospects one-on-one -- can dramatically reduce your sales and marketing costs while increasing ROI. All it takes is a little small business marketing know-how and practice. Here are four ways to put your lead generation on track.
 Identify Your Target Audience
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