Put Your Message Where It Matters
Low-cost, high-impact ways to use "place-based" ads.
By Kim T. Gordon
Right now, marketing messages go everywhere and anywhere there are consumers. Whether we're at home or at work, radio and television, Web sites and e-mail, newspapers, magazines, and other advertising media continually deliver messaging and marketing content. And today when we step outside our homes and offices, we can also expect to find messages -- from the traditional out-of-home venues including billboards, bus shelters, subway and taxi-top signage, to the newest forms of "place-based" ads.......[read more after logging in]
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